Digital Marketing Tips ‘n Tricks: Intro to Meta Business Suite
Every small business owner and manager in our modern age, will at some point have to hop on Meta Business Suite to manage their business’s Facebook page. If you want your business to grow, increase awareness, or retain loyal customers, you’ll want to include a solid Facebook strategy. So then when you want to schedule posts, check out analytics, or create ads, you’ll have to do this all through Meta Business Suite! So let’s get into it!
We’ll start at the Homepage and work our way down the left-side toolbar. Even if you’re not familiar with the platform, the homepage should be self-explanatory once you open the Business Suite. You get a quick run-down of your unresolved notifications and your current and scheduled content. From here, you can go right into the Planner. This is a calendar view of every live and scheduled post with time stamps. The planner is one of my favorite tools, where you can schedule posts and ads in advance and get a quick rundown of how a live post is performing.
Next in line, the Content tab gives you a listed version of published, scheduled, and drafted posts. You can see everything from this month or the entire lifetime of your page, including more in-depth insights and results of how live posts are performing. If you’re pushing out a lot of content with different goals, this page will be extremely helpful to keep track of everything you have going on.
And this leads us to my favorite tab of all, Insights! This is your crystal ball for understanding how your page, posts, and ads are doing in terms of actual organic and paid reach, profile visits, and engagement. From the results page, you can choose your time period to view the full results compared to the period before. The audience tab helps you understand your current Facebook & Instagram followers’ demographics, including age, gender, and location. And last but not least, the content overview tab. This helps you understand your reach and engagement from the last 90 days compared to 90 days prior. You can see your top performers and which types of posts get the best results, even including the format.
The Notifications and Inbox tabs should be self-explanatory, so we’ll move on to the final, incredibly important Meta Business Suite tab: Ads. If you aren’t running ads on Facebook, as a business, nonprofit, or organization, I want you to rethink that immediately. Not only is it extremely cost-effective, you can target, with complete accuracy, the exact person you want to be your customer. From here, you can see a customized summary of analytics and how much you’ve spent on the results of your ads for the last 7 to 90 days. Then in the all ads section, you can view specific results from each ad and all the details you want to know.
And that’s all she wrote, my friends! This tips n’ tricks guide should give you the best headstart as you’re getting started and learning Meta Business Suite. This platform is comparable to an enemies-to-lovers trope, so don’t get discouraged or lose hope! Next month, we’ll take a deeper dive into the platform, and get an understanding of what all these terms and numbers mean to you and your business!
But, if after you read this article, you're thinking to yourself, "I don't have the time to learn this, it's too complicated!" Then Go Duck Media has you covered! We can do it all from managing your social media pages and creating all of the content. Give us a call or shoot us an email to get started today!
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