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  • Writer's pictureAshton Basham

Digital Marketing: Pros and Cons


While traditional marketing still has its value, sometimes digital marketing is the way to go. Digital marketing is no longer optional for most business owners in which it has become a necessity, no matter the size or type of business. Here at Go Duck Media, we know how digital marketing works and what the best strategies and plans would be to help your business succeed in this new time of technology. However, if you are still a little skeptical or may not have the best knowledge about this new era of marketing, here are some digital marketing pros and cons along with some helpful tips to keep in mind:


Pros:

1) Flexibility

  • You can always analyze your campaign data and see how it is doing among your consumers.

  • If there is any error or miscommunications present within your advertisements or campaigns, you can always stop or pause them and fix the issue unlike traditional marketing tactics.

  • Allows you to utilize any digital device – smartphone, tablet, computer

2) Less Expensive, Easier Budgeting

  • Digital marketing is less expensive than any other marketing method, allowing you to create a campaign or start advertisements with any budget that suits you.

  • You can be flexible with your budgeting, either decreasing or increasing the amount you want to use depending on the campaign.

3) Less Effort

  • You can communicate your message to consumers a lot easier through lots of mediums, whether its graphics, images, or even videos.

  • Unlike traditional marketing, it allows you to not strategize as long or take as long to implement your marketing plans.

4) Speed of Delivery to Consumers

  • Being on the Internet, it is very quick for businesses to reach their consumers and potentially reach more consumers much faster.

  • As consumers spend more time on their digital devices, it gives businesses a chance to use social media to their advantage

5) Variety of Digital Marketing Methods

  • Digital marketing gives businesses plenty of methods to choose from that depends on the budget and the target market for the product or service:

  1. Search Engine Optimization (SEO) Marketing

  2. Content Marketing

  3. Video Marketing

  4. Email Marketing

  5. Etc.

6) Targeting Accuracy

  • The ability to reach your target market and find your best consumers who are interested in your product or services can be accurately shown through targeting strategies such as:

  1. Location

  2. Age

  3. Jobs

  4. Mobile Devices

  5. Interests

  6. Etc.


Cons:

1) It’s Hard at First

  • It could be difficult to learn and understand how digital marketing works and understand the best strategies that come with it.

  • It may take some time and experience to reach your main goals for your business.

2) Goals Are Not Always Met

  • With businesses switching over to digital marketing, it can be hard to figure out the best way to strategize your campaigns enough to have them succeed.

  • Sometimes the best targeting strategies or the ideal campaign will not work out the way you intended it to. You will just have to keep trying new things as it is an always changing form of marketing.

3) Can Lead to Content/Email Overload

  • Too many emails and content can make your consumers unhappy and may lead them away from the company.

  • Finding the right frequency of sent emails and posted content can allow your consumers to be interested in your company without overbearing them to stay with your business.

4) Crowded Internet Advertisements

  • The Internet has many advertisements that lots of people tend to ignore, so it can be hard to stick out.

5) Skepticism About Digital Marketing

  • There are still some consumers that prefer to go to businesses to receive their product or service, due to scams or no trust for the Internet.

  • Not everyone is going to like digital marketing, so businesses still tend to use traditional marketing strategies.

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