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82.5K+
3.2K+
1.08K+
650+
Targeted ad impressions
Combined link clicks
Phone calls initiated from ads
Call leads generated
The Challenge
Reach a specific person with their specific
legal needs.
Taylor, Hinkle & Taylor serves clients across family law, personal injury, employment law, wills and estates, and other focused practice areas. The campaign was not intended to reach the largest possible audience. It needed to reach people within the firm’s service area who were actively searching for help with a particular legal issue.
Social Media
Photography
Target the need. Make the
connection.
The System at Work
01
Search Advertising
Reached potential clients actively searching for attorneys and specific legal services.
02
Audience Targeting
Focused campaign delivery on relevant locations, searches, interests, and demonstrated needs.
03
Facebook Advertising
Used targeted creative to reinforce awareness among potential clients within the firm’s market.
04
Campaign Optimization
Reviewed keyword, click, call, and conversion data to improve lead quality and reduce wasted reach.
The Outcome
A focused audience - and meaningful
opportunities to help.
The campaigns generated more than 82,500 targeted impressions and over 3,200 link clicks without relying on mass-market reach. More importantly, Google advertising initiated approximately 1,080 phone calls and generated 654 phone-call leads, connecting Taylor, Hinkle & Taylor with people actively seeking legal assistance.
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