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4.88M+
33.7K+
593K+
15.2K+
Google ad impressions
Google ad clicks
Facebook ad impressions
Facebook link clicks
The Challenge
Reaching voters across the entire state of
West Virginia.
Kent needed to build statewide awareness and communicate his experience, values, and commitment to West Virginia. The campaign needed to reach voters repeatedly while keeping its message personal, recognizable, and relevant.
Social Media + Ads
Photography
One candidate. One message.
A statewide
media strategy.
The System at Work
01
Digital Advertising
Targeted voters statewide through coordinated Facebook and Google campaigns.
02
Social Campaigns
Maintained a consistent presence with scheduled posts and original graphics on Facebook.
03
Commercial Production
Produced two full-length commercials for social, streaming, and digital advertising.
04
Campaign Strategy
Connected every platform and creative asset through Kent's main consistent message.
The Outcome
Statewide visibility that helped turn momentum into
victory.
The campaign generated millions of impressions and tens of thousands of website clicks, giving Kent’s message meaningful reach across West Virginia. Combined with his community engagement and commitment to the state, the work helped build the awareness and momentum behind his successful election.
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