top of page
150%+
25%
~2M+
350+
Growth in engagement
Increase in page reach
Digital ad impressions
Qualified phone leads
The Challenge
Reach every lead without relying on
one message.
Ideal Pool & Spa offers products for different needs, interests, and budgets. They needed to reach distinct customer groups across southern West Virginia while maintaining a consistent presence during competitive peak seasons.
Social Media
Store Photography
Different audiences. One
market-saturating
strategy.
The System at Work
01
Marketing Strategy
Built a mixed-media plan designed around seasonal demand and Ideal Pool & Spa’s service area.
02
Digital Advertising
Used behavioral targeting, audience interests, and search keywords to reach qualified buyers.
03
Traditional Media
Extended Ideal's campaign awareness through local television and radio placements.
04
Creative Production
Created consistent photography, video, graphics, and messaging for every campaign channel.
The Outcome
More reach. More qualified leads. The
strongest spring yet.
The campaign increased engagement by more than 150%, grew page reach by 25%, delivered nearly two million digital ad impressions, and generated more than 350 qualified phone leads. The integrated strategy strengthened Ideal Pool & Spa’s position as a leading local brand and helped produce its best spring sales season.
bottom of page