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1.87M+
Google ad impressions
24.8K+
Combined link clicks
188.9K+
Facebook reach
The Challenge
Find new patrons a reason to take
their seats.
Greenbrier Valley Theatre needed to engage past and current supporters while reaching new audiences interested in live theatre. Each production attracted different patrons, so the strategy needed to identify what each audience wanted to see and turn that interest into ticket sales.
Photography
Photo + Video
Test widely. Learn quick.
Improve with
every show.
The System at Work
01
Audience Strategy
Tested demographics, interests, creative, and messaging to identify potential ticket buyers.
02
Digital Advertising
Created targeted Facebook and Google campaigns for individual productions and audience groups.
03
Content Production
Produced graphics, promotional reels, and commercials designed around each featured show.
04
Campaign Optimization
Reviewed performance after every production and applied those insights to the next campaign.
The Outcome
A growing digital audience - and more
sold-out performances.
The two-year strategy generated more than 1.59 million Google impressions in 2023, reached 188,900 people on Facebook in 2024, and produced measurable website traffic and ticket conversions. Consistent planning, creative freedom, and ongoing optimization contributed to sold-out performances throughout most of 2023 and every show in 2024.
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