top of page
428K+
69.5K+
13.2K+
30K+
Combined ad impressions
Facebook ad reach
Combined website clicks
Facebook post engagements
The Challenge
Create urgency before the fright season
disappeared.
Fright Nights had one month to capture attention in a crowded seasonal entertainment market. The campaign needed to reach people interested in Halloween attractions, make the experience feel worth attending, and drive potential visitors to the website before October ended.
Digital Advertising
Photo + Video
Create the experience.
Build the
anticipation.
The System at Work
01
Digital Advertising
Managed targeted Facebook and Google campaigns throughout the one-month season.
02
Video Production
Created high-energy video content that gave audiences a preview of the Fright Nights experience.
03
Event Photography
Captured the characters, atmosphere, and details needed to make the attraction feel real.
04
Graphic Design
Developed attention-grabbing ad materials that maintained a consistent look across campaigns.
The Outcome
A short campaign with a very wide
digital footprint.
In one month, the campaign generated more than 428,000 combined Facebook and Google ad impressions and over 13,200 website link clicks. Facebook advertising reached more than 69,500 people and generated over 30,000 post engagements, giving Fright Nights strong visibility throughout its limited October season.
bottom of page