top of page
20K+
~2K+
↓ 90 Days
98%
Website clicks
Lead conversions
Launch campaign period
Full-video completion rate
The Challenge
Introduce a new name - and earn attention
quickly.
Capitol Ford needed to build awareness, establish trust, and address previous public-relations concerns within a competitive automotive market. The campaign also needed to reach customers within a 50-mile radius while meeting Ford’s co-op advertising requirements.
Social Media
Digital Advertising
Rebrand the dealership.
Surround
the market.
The System at Work
01
Brand
Strategy
Created a fresh identity and brand kit designed to support current and future marketing.
02
Digital
Advertising
Targeted and retargeted customers across search, social media, display, video, email, and Maps.
03
Commercial
Production
Produced a full commercial for YouTube, local television, broadcast, and streaming platforms.
04
Public Relations
Used community-focused content and messaging to build awareness and strengthen local trust.
The Outcome
Immediate awareness - and measurable action
under 90 days.
The launch campaign generated more than 20,000 website clicks and nearly 2,000 phone and form leads in under 90 days. Capitol Ford’s commercial achieved a 98% full video completion rate, while the new brand system gave the dealership a consistent, co-op-ready foundation for continued growth.
bottom of page