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One
Three
One
Ongoing
Mission-driven brand video
Core content formats
Reusable content library
Advertising/marketing value
The Challenge
Show the craftsmanship-
and the chances
behind it.
Appalachian Furnishings crafts quality wood products from locally sourced materials and aims to provide meaningful jobs for those in addiction recovery.
Photography
Social Media
Other
Bring the mission, people, & products into
one story.
The System at Work
01
Video Production
Captured the company’s mission, craftsmanship, and commitment to second chances in one emotional brand story.
02
Content + Photography
Created a versatile image library showcasing the products, materials, workspace, and people behind the business.
03
Graphic
Design
Extended the brand story into polished visual assets for digital and print marketing.
04
Content
Strategy
Planned the creative for long-term use across advertising, social media, and brand communications.
The Outcome
A powerful mission made visible - and ready
to be shared.
Appalachian Furnishings gained a cohesive content library that communicates both the quality of its work and the purpose behind it. The finished video, photography, and graphics gave the company a consistent, reusable foundation for sharing its commitment to sustainable craftsmanship, recovery, and meaningful employment.
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